三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Technology

Amazon launches new Kindle for Chinese readers

By Fan Feifei in Shanghai | China Daily | Updated: 2017-06-28 07:40
Share
Share - WeChat

Bruce Aitken, general manager of Amazon Reading, introduces the Kindle X Migu e-reader on Tuesday in Beijing. [Photo provided to China Daily]

Amazon.com Inc announced a strategic partnership on Tuesday with China Mobile Communications Corp's subsidiary Migu Culture and Technology Group Co, and launched a new Kindle created exclusively for Chinese readers that integrates abundant online literature content into its e-reader.

The device combines more than 460,000 Kindle e-books and over 400,000 online literature titles from Migu, one of the largest online literature platforms in China. With a price tag of 658 yuan ($96.6), the all-new Kindle X Migu e-reader, is the first-ever co-branded Kindle bringing a completely new digital reading experience to online literature.

David Limp, senior vice-president of Amazon Devices, said China has become the largest market in the world for Kindle and enjoys double-digit growth annually, adding that Chinese readers are not just satisfied with reading on mobile phones, and they want to have an immersed reading experience through various Kindle e-reader devices.

"Our cooperation with China Mobile is not only on devices, but also content and services. Digital reading is now favored by Chinese readers, who are also willing to pay for e-book content," said Bruce Aitken, vice-president of Amazon China and general manager of Amazon Reading.

Sha Yuejia, executive vice-president of China Mobile, said China's digital reading market reached 12 billion yuan last year, with users surpassing 300 million, estimating the growth will remain over 20 percent this year.

"The prospects for digital reading are very promising. We will carry out cooperation with Amazon in the R&D of digital reading content," said Sha.

Kindle has witnessed rapid growth in the Chinese market. In comparison with January 2013, Kindle offers 14 times more e-book options in China, and the active Kindle subscribers each month increased 27 times as of the end of December 2016.

China's e-reading market is expected to reach 14 billion yuan in 2017, up 18 percent from 12 billion yuan in 2016, according to an estimate from Beijing-based consultancy Analysis.

Huang Guofeng, an analyst with Beijing-based consultancy Analysis, said Amazon aims to gain Chinese users who have high standards for digital reading through creating an excellent reading experience and cooperating with local publishers.

He said China's digital reading market shows huge growth potential and the habit of paying for what you read is also being formed.

"However, Amazon seems to pay more attention to buy copyrights, but not nurture or support local authors and original online literature directly," he added.

Kindle, which enjoys the status as the pioneer of the e-book industry in the world, is not the only company betting on the e-reading market in China. Beijing-based iReader Technology Co Ltd, released its latest e-book reader iReader Light in early September, which weighs only 142 grams, priced at 658 yuan.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 欧洲精品在线观看 | 成人国产精品一级毛片视频 | 亚洲国产品综合人成综合网站 | 黑人一区二区三区 | 青青青国产色视频在线观看 | 国产精品单位女同事在线 | 免费的一极毛片在线播放 | 中文字幕欧美日韩高清 | 丝袜美腿视频一区二区三区 | 日韩一区二区不卡 | 成人欧美在线视频 | 12306播播影院午夜爱我影院 | 欧美日韩一区二区高清视 | 色久综合网 | 亚洲欧美成人永久第一网站 | 成人精品免费视频 | 中日韩欧美中文字幕毛片 | cijilu刺激 国产免费的 | 鲁一鲁中文字幕久久 | 一级黄录像 | 日本热久久 | 国产手机在线国内精品 | 欧美黄色网络 | 亚洲一级毛片在线观播放 | 中国一级毛片欧美一级毛片 | 国产一级特黄aa大片免费 | 在线观看网 | 香蕉在线精品视频在线观看2 | 日本亚州视频在线八a | 黄色日本视频 | 国产黄色录像 | 能免费看黄的网站 | 中文字幕色婷婷在线视频 | 亚洲精品视频在线播放 | 五月天综合婷婷 | 麻豆md国产在线观看 | 国产精品秋霞午夜 | 国产美女亚洲精品久久久综合91 | 国产成人精品视频一区 | 成人伦理影院 | 青青热久久国产久精品秒播 |