三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Global EditionASIA 中文雙語Fran?ais
World
Home / World / Europe

Chinese visitors boost whisky tourism

By BO LEUNG | China Daily UK | Updated: 2017-09-12 16:43
Share
Share - WeChat

China's growing appreciation for whisky has contributed to a surge in visits to Scottish distilleries.

The number of visitors to Scotland's whisky distilleries reached an all-time high of 1.7 million in 2016, an increase of eight percent on the previous year, according to the Scotch Whisky Association.

More than half of Scotland's 123 Scotch whisky distilleries are open to the public.

Diageo, one of the world's largest producers of spirits, saw the strongest growth in visitors from China with a rise of 154 percent in admissions.

But while Chinese tourist numbers remain fewer than those from key markets of Germany, the US and France, visitors from China spend nearly a third more.

"Scotch is not only Scotland's most valuable export industry, it is the world's most popular spirit, attracting thousands of international visitors every year," said Ewan Andrew,Diageo's Scotland director. "The Scotch Whisky Association's latest annual survey found that visits have increased by almost a quarter since 2010."

Scotch tourism is also going down well for visitors from Russia; the country was highlighted as an emerging market with numbers up 146 percent year-on-year with an average spend similar to that of Chinese visitors.

Andrew said that as demand for premium products and interest in whisky grows in China and Russia,"tourists from these countries are visiting distilleries not only to purchase whisky straight from the distillery, but to discover the expertise and craft that goes into making every bottle".

In the last 12 months, the number of tourists visiting Diageo's 12 distillery visitor centers in Scotland exceeded 400,000, which is more than double what it was 8 years ago.

Whisky continues to gain popularity in Asia, driven in part by rising middle-class incomes in China.

The company estimated that more than one hundred new whisky bars or collector's clubs opened last year in the world's second-largest economy.

Diageo said the heritage, provenance and craft credentials of whisky are important factors for whisky lovers from China and their thirst for the spirit is shown through knowledge and a desire to refine their appreciation.

According to Diageo's 2017 report, net sales to China rose 25 percent, with whisky sales up 5 percent, driven by brands such as Johnnie Walker, The Singleton and other malts.

"Scotch in China is doing very well and we're growing market share in scotch,'' said Ivan Menezes, chief executive officer of Diageo. "Our focus is on superpremium scotch. So Johnnie Walker, Blue Label and malt is where we see the strategic growth as I look at the next few years."

China is currently the single largest alcohol market in the world.

 

Most Viewed in 24 Hours
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 国产色视频一区二区三区 | 一个色综合亚洲色综合 | 羞羞答答免费人成黄页在线观看国产 | 日韩精品第二页 | 可以看黄色的网站 | 国产人体视频 | 国产精品美女一区二区三区 | 亚洲福利视频一区二区三区 | 久久亚洲国产的中文 | 色吊丝永久性观看网站大全 | 美女黄色在线网站大全 | 国产一级黄色片子 | 91视频看看 | 日韩国产综合 | 国产三级精品91三级在专区 | 黄色综合网 | 不卡免费在线视频 | 日本 wwwwwxxxxx| 青青青青久久精品国产h | 一级特黄色片 | 性色午夜视频免费男人的天堂 | 免费国产午夜在线观看 | 日韩欧美中 | 色天天综合网色鬼综合 | 国产高清厕所盗摄视频 | 亚洲欧美精品综合中文字幕 | 黄色片一级 | 在线观看免费精品国自产 | 91精品视频在线看 | 在线不卡免费视频 | 久久99中文字幕伊人 | 91视频精选 | 亚洲国产综合第一精品小说 | 窝窝午夜看片成人精品 | 韩国在线看免费观看高清 | 国产成人久久精品二区三区牛 | 在线精品视频免费观看 | 乡下女色又黄一级毛片 | 一区在线免费观看 | 麻豆精品视频网站在线观看 | 最新露脸国产精品视频 |