三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Technology

Mobile marketing gets Chinese edge

By Ren Xiaojin | China Daily | Updated: 2018-06-11 09:16
Share
Share - WeChat
Prospective customers (right) inquire about Mobisummer's products at the company's booth at Global Internet Mobile Conference 2018 in Beijing in April. [Photo provided to China Daily]

Mobisummer's worldwide footprint helps online companies to grow

Guangzhou, Guangdong province-based Mobisummer, a mobile marketing company, is fast emerging as a powerful aide to Chinese internet-based companies, software developers, app makers and e-commerce companies that are seeking to go global.

Mobisummer specializes in mobile marketing, the science and technology of placing targeted advertisements on mobile phone content (websites and apps) as per user behavior.

A variant of digital marketing where the likes of Google have already made a killing, mobile marketing has emerged as a powerful, lucrative tool as most netizens are online via their handheld devices like smartphones, tablets and laptops.

These days, online sellers of manufactured products, services, commodities and even content like news, information, data and entertainment cannot do without mobile marketing.

It is key to funneling traffic to specific digital assets from various online destinations and thus creating opportunities to optimize sales.

This is where Mobisummer has expertise. And companies across industries and across the globe are willing to pay big money for Mobisummer's technology-powered services.

Using legal means and without violating any privacy laws, Mobisummer mines data on online user behavior from its clients. It uses sophisticated algorithms to create consumer profiles that are matched intuitively with online destinations for various products and services. It's a kind of matchmaker-it marries consumer desires to products or services concerned.

That kind of help can open up markets worldwide to manufacturers and service-providers at a time when it is becoming increasingly difficult to gain an additional user.

Difficult because each website or app tries its best to be the stickiest-meaning, it has many tricks up its sleeve to engage a visiting user for as long as possible. So, any technology that can tempt the user into leaving the current destination for a recommended website or app is worth its weight in gold.

But Mobisummer and its clients have a few challenges on their hands.

For one, China's internet-based industry no longer has the benefit of demographic dividend, according to Li Yanhong, CEO of Baidu, the web search engine firm.

For another, the growth of active digital devices in 2017 was much slower compared to the past decade: Only 61 million new devices were added in the year, according to QuestMobile, a digital services firm.

To survive in a fiercely competitive online field and gain more users, internet-based companies need to look beyond their traditional markets and expand globally.

Paradoxically, this is proving to be an opportunity for Mobisummer.

1 2 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 麻豆视频在线观看 | 国产午夜亚洲精品一区网站 | 午夜精品一区二区三区免费视频 | 国产成人精品亚洲午夜麻豆 | 亚洲一级在线观看 | 亚洲精品视频在线免费 | 国产精品果冻传媒在线 | 91啪在线视频 | 黄色片网站在线免费观看 | 久久精品国产99久久 | 性色综合 | 亚洲国产精品线在线观看 | 欧美成人一级片 | 快射视频网 | 一级做a爰片久久毛片毛片 一级做a爰片久久毛片免费 | 欧美在线黄色片 | 极品美女国产精品免费一区 | 久久性| 毛片xxx| 黄色免费小视频 | 国产精品不卡在线观看 | 日韩在线视频免费播放 | 女人被狂躁的视频免费动图 | 91视频18| 一级做a爰片久久毛片16 | 网友自拍视频在线观看 | 日本高清中文字幕一区二区三区 | 91精品国产欧美一区二区 | 一级性生活视频 | 欧美一级毛片特黄大 | 国产成人精品magnet | 国产午夜精品福利久久 | 久久综合九色综合欧洲 | 中文字幕日本一区久久 | 欧美日韩一区二区三在线 | 黄色福利在线观看 | 国精产品一区一区三区 | 美女黄色一级片 | 精品国产一区二区三区在线 | 国产精品三区四区 | 欧美大尺度aaa级毛片 |