三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Technology

More users star in own video greetings

By He Wei in Shanghai | China Daily | Updated: 2019-02-12 07:14
Share
Share - WeChat
A mobile phone user shows icons of short video apps such as Douyin, Kuaishou and Pear Video in Anqing city, East China's Anhui province, on Jan 10, 2019. [Photo/IC]

Short videos are taking on text messages, audio calls and even virtual red envelopes to become the new darling of Chinese wanting to craft their own New Year greetings.

It was no surprise to see people glued to apps like Douyin and Kuaishou on the subway or at dinner during the Spring Festival holiday that ended on Sunday. Even the timid would produce and star in their own shows, using beautifying filters and music embedded in the software to spice up their work.

Beijing Bytedance Technology, the world's highest valued tech startup and the operator of Douyin (known as TikTok outside of China), said some 3.37 million users have signed up for a video shooting contest using the theme of "Another Happy New Year".

The videos, including users' dancing, singing or magic performances, were played 24.7 billion times from Jan 20 to the early hours of Feb 5, the first day of the Year of the Pig, according to company statistics. Some 20 million users added interactive emojis and selfie stickers with Spring Festival elements to their artwork.

Financial incentives also are at play. Users who encourage friends to register on the app and complete designated tasks stand to split cash rewards totaling 500 million yuan ($73.6 million). The Kuaishou app uses similar incentives. Users are encouraged to watch live shows, upload short videos and invite newcomers to the app. Rewards include red envelopes that each contain up to 10,000 yuan in cash.

"The red envelope is just for starters. The most important thing is that you get blessings and have fun thanks to the advancement of technology," said Yang Lu, a 31-year-old high-school teacher in Shanghai, who spent two hours a day watching short videos and reaped 56 yuan in cash during the holiday.

The video clips, typically 10 to 20 seconds long, now consume roughly 9 percent of Chinese people's time online, a jump of 5.2 percentage points from 2017, according to app analytics company QuestMobile.

The growing popularity of short videos is attributed to higher internet penetration rates, faster internet connections and cheaper data plans, said Neil Wang, president of consultancy Frost & Sullivan in China. "Spring Festival is perhaps the best time for tech companies to build brand awareness and increase the number of users on their apps, especially in rural areas," he said.

Social media stalwarts such as Tencent and its billion-user behemoth WeChat messaging app, whose built-in video functions are yet to be widely acknowledged, are feeling the heat from the likes of Douyin spearheading the short video sector. Looking to catch the video wave, WeChat rolled out a beta function that pushes video update notifications to users' contacts.

While the company did not disclose any video-related data, WeChat's burgeoning numbers in other areas were clear. Tencent said the number of WeChat messages exchanged from Feb 4 to Feb 9 surged 64.2 percent year-on-year as users rushed to send Chinese New Year greetings.

About 823 million people sent and received digital red envelopes during the period, up 7.12 percent year-on-year. Some 26,000 companies used customized WeChat red envelopes for their employees.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产中日韩一区二区三区 | 精品欧美小视频在线观看 | 国产狂喷白浆在线观看视频 | 国产黄页在线观看 | 国内精品一区二区三区最新 | 一区二区三区高清在线观看 | 91啦中文成人 | 日本一级毛片片在线播放 | 大片免费看| 国产成人亚洲毛片 | 亚洲欧美一| 色婷婷av777 色婷婷一区二区三区四区成人 | 成人免费无毒在线观看网站 | 婷婷四房色播 | 午夜视频91 | 一级二级三级毛片 | 窝窝免费午夜视频一区二区 | pr社萌汁福利视频在线观看 | 久久99精品这里精品3 | 人妖欧美一区二区三区四区 | 久久久久久综合对白国产 | 色涩在线| 亚洲国产系列久久精品99人人 | a毛片a毛片a视频 | aaa一级毛片 | 玖玖这里只有精品 | 天堂网ww| 国产三级手机在线 | 久草在线综合 | 国产香蕉国产精品偷在线观看 | 国产亚洲亚洲精品777 | 97视频免费播放观看在线视频 | 91在线老王精品免费播放 | 国产高清晰在线播放 | 免费香蕉视频国产在线看 | 高清无遮挡在线观看 | www.黄色com| 真实国产乱视频国语 | 在线观看亚洲精品专区 | 香蕉视频黄色 | 金发美女与黑人巨大交 |