三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Global EditionASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Companies

Fonterra brings Anchor fresh milk to China

By He Wei in Shanghai | China Daily | Updated: 2019-04-16 07:48
Share
Share - WeChat
Anchor brand dairy products on display during an industry expo in Shanghai. [Photo by Wang Zhuangfei/China Daily]

New Zealand dairy giant Fonterra introduced on Monday its fresh milk product to the Chinese market under its iconic Anchor brand, as it is seeks to grab a slice of the country's 200-billion-yuan ($29.81 billion) milk market.

The arrival of indigenous pasteurized milk came over a year after Fonterra launched a co-branded offering with Alibaba's Hema Fresh market, indicating the company's optimism and ambition to capitalize on the fresh milk segment, according to industry experts.

The move aims to meet the evolving preferences of Chinese consumers who shun preservatives in their quest for a healthier lifestyle, said Cao Hui, vice-president of consumer brands for Fonterra China.

"The fresh milk market is projected to enjoy 18.5 percent compound annual growth in the three years starting from 2018," Cao told a news conference in Shanghai. "We strive to ride the consumption upgrade boom as people become more demanding in the taste, nutrition, freshness of dairy products."

Anchor's fresh milk will debut in premium supermarkets such as City Super and mass market chains like RT-Mart in multiple cities across East China, where average dairy consumption is noticeably higher than the national average, according to Xu Desheng, research and development director at Fonterra China.

The first batch of products come in two sizes: 200ml priced at 6.9 yuan and 900ml at 23.9 yuan.

Raw milk will be sourced from two Fonterra-operated dairy hubs in Shanxi and Hebei provinces, which combined generate roughly 1 percent of the country's total raw milk output.

Anchor already sells 100 million liters equivalent of liquid milk products annually in China, including ambient yogurt, dairy foods and adult milk powder, Christina Zhu, president of Fonterra China, told China Daily in an earlier interview.

China is the go-to-market for dairy producers, thanks to its relatively fast annual growth rate and significantly lower annual per capita volume consumption compared with Western economies, according to a research report issued by Mintel last year.

Data from Kantar Worldpanel confirmed such findings. Annual consumption for liquid milk per household has stabilized at 55 liters to 60 liters in the past few years. This is roughly one-fifth of the level in the United States and Europe.

"It's great timing for Anchor, as more consumers believe fresh milk, which contains no preservatives, is healthier and richer in nutrients compared to long-life milk," said Zhao Hui, general manager of Kantar Worldpanel North Region.

At the same time, Zhao pointed to the significantly lower penetration rate of fresh milk compared to other categories, which spells business opportunities.

"For instance, just 31 Chinese people out of 100 have consumed fresh milk at least once a year. The numbers for ultra-high-temperature milk and yogurt are 94 and 86, respectively," he said.

China's fresh milk market, which enjoys a steady 3 to 5 percent annual growth, is led by Shanghai-headquartered Bright Food Group, Beijing-based New Hope Group and Sanyuan Foods.

Albeit being a relative latecomer, Zhao said Anchor's fresh milk stands to benefit from its perceived "premium" brand positioning as more customers choose imported food.

But challenges lie in the penetration into lower-tier cities and townships, where logistics and cold chain facilities pose a challenge. But Zhao said that brands that manage to "utilize technological innovation to tackle these issues" will have a much bigger influence in the fresh milk segment.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 午夜a级毛片 | 亚洲人性生活视频 | 99re66精品视频在线观看 | zoofilia活体videos新 | 欧美成人精品第一区二区三区 | 成人精品视频在线 | 三级黄色片在线播放 | 深夜你懂的在线网址入口 | 久久免费国产视频 | 九九精品视频在线免费观看 | 婷婷在线综合 | 亚洲欧洲国产日产 | 巨胸美女扒开腿让我爽 | 午夜宅男宅女看在线观看 | 在线看片一区 | 免费特黄| 精品三级 | 亚洲美女一级毛片 | 国产亚洲视频在线 | 在线视频不卡国产在线视频不卡 | 国产欧美一区二区三区在线 | 国产免费资源高清小视频在线观看 | 欧美日韩国产在线成人网 | 免费在线黄网站 | 免费国产高清精品一区在线 | 亚洲综合久久久久久888 | 欧美日韩亚洲综合 | 国产在线激情 | 中国人免费观看高清在线观看二区 | 国产成人精品一区二三区在线观看 | 性大片免费视频观看 | 美国一级片视频 | 免费在线观看日韩 | 亚洲婷婷天堂在线综合 | 日韩一级欧美一级在线观看 | 成人999 | 欧美一级特黄aa大片视频 | 日韩一区二区视频 | 国产人做人爱视频精品 | 黄色免费看 | 国产换爱交换乱理伦片的功能 |