三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Push to go global brings big business in gaming sector

By Cheng Yu | China Daily | Updated: 2019-08-23 13:43
Share
Share - WeChat
A view of 2019 China Joy that concluded on Aug 5. [Photo by Shi Jing/chinadaily.com.cn]

The growing number of Chinese mobile gaming companies exploring overseas markets due to competition at home has created an opportunity for AppLovin, a leading US mobile game marketing platform and publisher.

"One of the biggest changes we have seen is that Chinese apps can succeed abroad if they have mass appeal. There are cultural differences in terms of the style and types of games people play, but we're seeing casual gaming growing globally," said Adam Foroughi, CEO and co-founder of AppLovin.

"Such opportunities make China an important market for us. It is one of the largest markets for us and we believe it will continue to grow even more," he said.

AppLovin, which claims to be a profitable unicorn-a startup with a valuation of more than $1 billion-also disclosed that it is looking for an initial public offering of about $1 billion next year.

Foroughi made the remarks as growing numbers of mobile gaming firms are looking further afield due to tighter regulations and fierce competition at home, which industry insiders believe will create immense opportunities for related service companies both domestically and abroad.

In the first half of this year, sales revenue of China's self-developed games in overseas markets totaled $5.57 billion, according to the latest report from the game publishing working committee of the China Audio-video and Digital Publishing Association.

"One of the reasons that more Chinese developers are attempting to go overseas is because the gaming market in China is so saturated it is difficult to stand out. By going abroad, Chinese games can stand out from what's typically offered in local markets, and this can be successful if done right," he said.

He pointed out that China is unique with specific tastes and players, chat apps basically have their own operating system and there's a lot of value for users to keep everything within one ecosystem.

"Yet for developers, it brings more challenges to compete with tech giants. In other Asian countries, there's less reliance on a single app," he said.

The biggest challenge, according to him, is to create a game that has universal appeal in terms of gameplay, style, and characters in the foreign market.

"Localization should be done well, as there are many phrases and idioms that do not translate between languages," he said.

His views were shared by industry experts. They agreed that it is not easy to enter a foreign market and localization is important for those apps to facilitate their services.

To tap into such demand, Foroughi said AppLovin has been helping Chinese developers break into international markets like the US and they have found many talented developers coming from China during this process.

The California, US-based company, founded in 2012, offers solutions for mobile game developers to publish, monetize and grow their businesses. The startup now has offices in San Francisco, Berlin, Beijing, and Tokyo and plans to continue its growth in Asia while maintaining profitability.

"For AppLovin, we like to make games with global appeal with gameplay that's easy to pick up but challenging to master. We have the expertise to help Chinese developers during their process of going global," Foroughi said.

As the market is getting increasingly fierce both in China and abroad, the US firm said it tends to focus on a strategy of "product-first" to gain a lead.

"Increasing numbers of Chinese gaming companies expanding globally will continue to be a trend this year. As users' habits and tastes differ from country to country, they are always able to find a suitable place to launch their games and expand their business, giving them an equal shot to go global," said Ren Ning, customer director at App Annie China region.

1 2 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 免费观看成人羞羞视频网站观看 | 免费a级特黄国产大片 | 日韩特级黄色片 | 中国一级片免费看 | 91精品国产色综合久久不 | 精品一精品国产一级毛片 | 亚洲欧美综合一区二区三区四区 | 色综合一区二区三区 | 欧美换爱交换乱理伦片免费观看 | 在线观看成年人视频 | 国产成人精品免费视频软件 | 亚洲人成网站色7799在线观看 | 亚洲国产影视 | 中文字幕在线观看一区二区三区 | 一色屋精品亚洲香蕉网站 | 看免费黄色一级视频 | 在线国产不卡 | 国产性videostv另类极品 | 国产三级三级三级三级 | 尤物精品国产第一福利三区 | 欧美3p在线观看 | 成人亚洲精品一区二区 | 麻豆影视在线观看 | 国产精品小黄鸭一区二区三区 | 91青青在线视频 | 香港三级做爰大爽视频 | 日本人一级毛片视频 | 久久久久欧美精品网站 | 深夜爽爽福利gif在线观看 | 亚洲美色综合天天久久综合精品 | 免费啪视频一区二区三区 | 99久久精品国产综合一区 | 日本精品国产 | 1024免费福利永久观看网站 | 国产免费一级在线观看 | 欧美视频黑鬼大战白妞 | 欧美精品黄页在线观看大全 | 手机看片久久国产免费不卡 | 一级毛片特级毛片免费的 | 成人深夜福利在线播放不卡 | 亚洲一区二区三区在线网站 |