三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

Shifting trends behind China's record shopping spree

Xinhua | Updated: 2019-11-17 09:50
Share
Share - WeChat
E-commerce giant Alibaba said sales on its online shopping platforms reached a record 268.4 billion yuan ($38.28 billion) on Nov 11. [Photo/China Daily]

BEIJING - China's annual shopping spree festival unsurprisingly saw a string of records, while behind these numbers underlie the country's shifting economic trends.

E-commerce giant Alibaba said sales on its online shopping platforms reached a record 268.4 billion yuan ($38.28 billion) on Nov 11, or Singles' Day, marking a year-on-year growth of about 25.7 percent. JD.com hit 204.4 billion yuan from Nov 1 to 11, and Suning's order volume increased by 76 percent year-on-year during that day.

Going online

The annual shopping spree has seen a growing community of online shoppers, expanding further into different age groups and tiers of cities.

Over 500 million consumers shopped on Alibaba's major e-commerce platforms this year, increasing by some 100 million over one year ago, data from Tmall showed.

Among them, consumers born after 1995 accounted for about 30 percent, while those above 50 years old reported the highest growth rate, rising 42 percent year-on-year.

JD.com saw the per customer transaction in third-tier and lower-tier cities grew 130 percent during the Nov 1 to 11 period, with their orders making up over 80 percent of the total.

The growth in online shoppers is partly due to the emergence of social e-commerce platforms, which offer subsidies or discounts to encourage the invitation of new users and group buying.

"Online shopping is already part of the lifestyle of Chinese people, be them young or old, urban or rural," Alibaba Executive Chairman and CEO Zhang Yong said at the "Observing China" forum held Thursday, which aimed to analyze new economic trends.

Going diverse

Along with the growth of Chinese consumers' purchase power, consumption demands are diversifying in terms of brand preference and categories.

Over 200,000 brands worldwide joined the festival on Tmall. Among the platform's 299 brands with sales for each brand beating 100 million yuan on Singles Day, tens of them were fresh players, said Zhang.

While big foreign brands continued to reap big during the shopping festival, many domestic brands, especially in smartphones and apparel, are winning more consumers.

Services consumption is also rising. Door-to-door beauty care, luxury product maintenance and other services were popular on e-commerce platforms during this period.

Liu Qiao, dean of the Guanghua School of Management at Peking University, predicted services consumption to make up about 60 percent or more in China's total consumption by 2035.

Going digital 

As Chinese consumers' shopping preferences and habits are changing, brands, especially those in manufacturing, should innovate their production and operation to boost the supply chain efficiency, said Manny Maceda, worldwide managing partner of global consultancy Bain & Company.

AliResearch head Gao Hongbing said that digitalization is the way to gain deep understanding of consumers, develop tailored products and services, handle swarms of orders and ensure fast delivery and other post-sales services.

Via a big data platform that tracks real-time orders and inventory as well as an online-plus-offline retail strategy, domestic fashion brand PEACEBIRD raked in over 900 million yuan in sales on Nov 11.

Other than information technology (IT), digital technology (DT) will be a key infrastructure to enterprises' future success, Gao said.

Chinese firms' spending on digital transformation has expanded over a threshold by accounting for 51 percent of their total IT expenditure this year, a recent report by market intelligence firm IDC and Chinese IT company Inspur showed.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 日本无翼乌邪恶大全彩h邪恶师 | 三级网站 | 免费中文字幕视频 | 国产成人综合怡春院精品 | 婷婷成人基地 | 你懂的在线网站 | 亚洲成人在线网 | 久久精品视频在线 | 亚洲人人草| 美国毛片一级视频在线aa | 国产精品国产三级国产普通话对白 | 亚洲欧美日韩中文高清ww | 黄色免费在线网址 | 久久成人国产精品免费 | 黄色片在线观看视频 | 亚洲一欧洲中文字幕在线 | 国产日韩欧美精品一区 | 全部免费特别黄的视频播放 | 国产在线麻豆精品观看 | 日批视频网址免费观看 | 91麻豆国产在线观看 | 亚洲精品一区亚洲精品 | 在线观看黄免费 | 护士和黑人做爰 | 亚洲免费中字慕日产2021 | 免费看片免费播放国产 | 久久久不卡 | 青草视频在线看 | 亚洲 国产精品 日韩 | 高清在线一区二区三区亚洲综合 | 亚洲区在线播放 | 欧美日韩亚洲一区二区 | 国产a级特黄的片子视频免费 | 国产成人亚洲精品大帝 | 免费看av的网址 | 国产精品ⅴ视频免费观看 | 污污网 | 亚洲欧洲精品成人久久曰影片 | 中国大陆一级毛片 免费 | 中文字幕亚洲精品 | 免费黄色在线观看视频 |