三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Local toymaker wins market with innovation

By Wang Zhuoqiong | China Daily | Updated: 2020-01-03 10:06
Share
Share - WeChat
A girl rides a merry-go-round which features Pucky, Pop Mart's star toy series, at a shopping mall in Tianjin. [Photo by Hu Lingyun/For China Daily]

Beijing-based Pop Mart finds success after tapping the rising demand for collectibles from adult customers

During the 2019 Singles Day festival, a shopping occasion created by Tmall, neither Lego or Bandai, the top two toy brands in the world by value, topped the chart in the toy category.

The champion in terms of revenue was Pop Mart, a Beijing-based lifestyle retailer, which in nine seconds sold 55,000 toys in mini blind boxes-small, sealed packages containing collectible toys that are part of a series. It also sold more than 2 million art toys-designer toys normally designed by artists-worth 82.12 million yuan ($11.8 million).

The growth compared with the previous year's event is 295 percent, and it was only the third time Pop Mart had participated in the Singles Day shopping spree. All the other top four toy brands were foreign. According to Tmall, about 80 percent of the art toys sold on Tmall during the 2019 Singles Day were from Pop Mart.

The company said its victory over international leading toymakers did not come from low costs and large quantities, a stereotype of Chinese toymakers.

"We beat them by selling at decent prices and relying on our own brands," said Wang Ning, founder and CEO of Beijing Pop Mart Culture and Creative Co Ltd. "We are not selling copies of popular toys. We won by innovating a completely new toy category."

Compared to the brick toys and robots, Wang's toy empire is founded on art toys, and Pop Mart's toys are targeting mostly at teenage and adult consumers aged between 15 and 35-people they refer to as art toy collectors. The company has 2 million active registered customers.

"The growth in demand for toys from adult consumers is probably bigger than that from children and parents," he said. "And this has immense potential."

Walking into his Beijing office with its views of the central business district, one might mistake it for that of an artist. Filled with displays of collectibles, paintings and sculptures, the center piece is an electronic drum set that Wang occasionally plays.

Wang opened a store in 2008 in his sophomore year at university, renting out small spaces in the store to individual sellers. In 2010, he founded Pop Mart to sell arty designer products including accessories, makeup and digital products.

While the business was largely unsuccessful, Wang discovered one toy, SonnyAngel, was a big hit. In 2015, Wang took a risk and dropped many categories and focused on selling art toys, notably securing the licensing rights for the character Molly by Hong Kong toy designer Kenny Wong, founder of Kennyswork Co Ltd. His risky move proved successful.

Now defined as an integrated intellectual property operation service provider, Pop Mart is engaged in retailing art toys, acting as a broker for artists, developing new media entertainment and organizing large-scale exhibits.

1 2 3 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 91精彩视频在线观看 | 亚洲欧洲视频在线观看 | 青青青青青免精品视频 | 久久国产精品视频一区 | 国产精品1区 | 天天在线天天看成人免费视频 | 美女毛片免费 | 中文字幕在线不卡 | 婷婷色九月综合激情丁香 | 国内成人免费视频 | 久久免费播放视频 | 国产免费一级在线观看 | 国产剧情精品在线观看 | 亚洲人视频在线观看 | 国产亚洲精品色一区 | 丝袜捆绑调教视频免费区 | 二区视频在线 | 欧美小younv 欧美性xxxxx极品老少 | 欧美色欧美亚洲高清在线观看 | 欧美日韩国产综合视频一区二区三区 | 日本一区二区三区久久精品 | 亚洲国产欧美日韩 | 黄色影院| 亚洲精品视 | 性大片免费视频观看 | 婷婷中文 | 国产精品资源在线播放 | 国产午夜精品尤物福利视频 | 成人午夜免费在线观看 | 精品国产免费一区二区三区五区 | 亚洲国产精品影院 | 国产亚洲综合久久 | 日本免费人成在线网站 | 国产一二在线观看视频网站 | 国产交换精品一区二区三区 | 一级国产仑乱 | 91热视频在线观看 | 国产大片www | 中文字幕有码热在线视频 | 人做人爱视频欧美在线观看 | 麻豆精品视频 在线视频 |