三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Liquor maker ramps up efforts in overseas markets

By FAN FEIFEI/SUN RUISHENG | China Daily | Updated: 2020-06-03 10:22
Share
Share - WeChat
Fen Chiew, Chinese mild flavor liquor. [Photo/sx-xhcfj.com]

Shanxi Xinghua Cun Fen Chiew Group, a leading Chinese liquor maker, is ramping up efforts to expand its presence in overseas markets and drive its digitalization push to combine online and offline sales channels, said company Chairman Li Qiuxi.

"We will increase support for overseas dealers this year, and vigorously promote the construction of multichannels, such as expanding sales in tax-exempt markets and cross-border e-commerce platforms, so as to hedge against the negative impact of the COVID-19 outbreak," Li said, adding the company is accelerating its globalization expansion.

The official said that apart from boosting the sales of Fen Chiew and Zhu Ye Qing Chiew, two famed Chinese traditional liquors, in overseas markets, the company will intensify efforts in the R&D of tailor-made products, such as a cocktail that uses Fen Chiew as its alcoholic base.

Li said the company added duty-free stores in three countries and regions in 2019. Its sales network covered the major airports in Asia, and the firm launched six types of liquor products targeting the economies participating in the Belt and Road Initiative.

As a representative of Chinese mild flavor liquor brand, Fen Chiew Group has seen its sales revenue reach 11.88 billion yuan ($1.7 billion) in 2019, an increase of 25.79 percent year-on-year. Its net profit attributable to shareholders of the listed company was 1.939 billion yuan, up 28.63 percent year-on-year.

Fen Chiew Group is also reforming its traditional retail channels through digitalized methods like expanding its presence at e-commerce sites, where its transaction volume reached 291 million yuan last year, Li noted, adding they have also beefed up efforts to expand its footprint across the nation.

He added more efforts should be made to strengthen their scientific research capabilities, improve the quality of liquor products, and explore the application of intelligent manufacturing, smart factory, big data and artificial intelligence to improve operational efficiency.

Data from the ASKCI Consulting Co showed the revenue of China's liquor industry rose from 536.4 billion yuan in 2018 to 561.8 billion yuan in 2019. The proportion of mid-and high-end liquor products continues to increase.

A report from market research firm Nielsen said that as one of China's traditional industries, the main purchasers of liquor have long been recognized as older consumers.

In recent years though, the rise of new consumption forces and the public's affirmation of Chinese traditional culture meant liquor enterprises should pay more attention to the cultivation of young consumption groups.

The overall demand for liquor is recovering at this time, but the competition in the mid-end market is fierce along with upgrades in consumption, said Liu Peng, an analyst from TF Securities.

Liu added liquor companies should take a differentiated strategy to entice a new breed of consumers.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 精品欧美高清一区二区免费 | 欧美视屏在线观看 | 色琪琪综合网站 | 成视频年人黄网站免费视频 | 日韩一区二三区无 | 亚洲国产精品专区 | 亚洲精品视频在线观看视频 | 色噜噜国产精品视频一区二区 | 国产五月色婷婷综合 | 高清一级毛片免免费看 | 蜜桃视频成a人v在线 | 精品国产自在现线久久 | 国产未成女年一区二区 | 国产精品第8页 | 国产香蕉98碰碰久久人人 | 国产足控福利视频入口 | 欧美大片毛片aaa免费看 | 国产精品自拍视频 | 91精品福利手机国产在线 | a级情欲片在线观看免费女中文 | 中文字幕日韩欧美一区二区三区 | 国自产拍在线视频天天更新 | 国产美女在线精品观看 | 91专区| 国产在线观看99 | 91视频精选 | 成人久久精品 | 免费黄色欧美视频 | 国产高清在线精品免费不卡 | 国产亚洲精品bv在线观看 | 嘿嘿视频在线观看 成人 | 成人性色生活片免费看爆迷你 | 国产剧情网站 | 国产综合一区二区 | 又爽又黄又无遮挡的视频美女软件 | www.一区| 国产欧美精品三区 | 国产欧美日韩精品a在线观看高清 | 国产亚洲精品不卡在线 | 伦理片在线观看网址男女色黄色录像一一 | 中国精品久久精品三级 |