According to a report surveyed by market consultancy iiMedia Research, as the recruitment requirements for those models are mostly focused on appearance and body, and the barriers to entry are relatively low, the total number of such fitting models had reached about 13,000 by 2020.

And due to the COVID-19 pandemic, many fitting models have turned to e-commerce platforms like Taobao and JD to promote their goods and services, where livestreaming sales are happening almost every day.

He Bijun contributed to this story.