三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Consumers' rising awareness sweetens sugar-free tea market

By ZHENG YIRAN | China Daily | Updated: 2022-09-21 09:53
Share
Share - WeChat
A poster of Chai Li Won, a sugar-free tea brand, is seen at a subway station in Beijing. CHINA DAILY

Buoyed by the consumption upgrade and rising consumer awareness in healthcare, China's sugar-free tea market is expected to embrace a surge of development.

In a convenience store in Beijing, the stock of sugar-free ready-to-drink (RTD) tea products in flavors such as jasmine, oolong and green tea with prices varying from 4 yuan (57 cents) to 10 yuan sit tidily on the shelf, which dazzled Wang Wanqing, a 32-year-old office clerk.

"I spend around 200 yuan per month on sugar-free teas. The flavored beverages are not as sweet as milk tea, but they have their own unique flavor and they help make my pants become looser," Wang said.

According to a recent report by Beijing-based market consultancy Analysys, with the rise in disposable incomes and the variation of consumer groups, health and nutrition has become a major consideration for consumers.

The report also said the post-90s and post-00s generations, who are becoming the major consumer groups, are paying more for healthier lifestyles, boosting the consumption trend in the sector.

According to the National Health Commission, China's diabetic population may reach 164 million by 2030.

"On one hand, younger generations are alerted to the expanding diabetic population; on the other hand, 'addiction to sweet flavor' is common among such consumers, which as a result spurs huge market demand for the sugar-free tea beverage market," said Li Xinyi, an analyst in retail with Analysys.

In the past five years, the growth of China's tea beverage market has slowed down, with only a 3 percent compound annual growth rate. However, that of the sugar-free tea beverage sector has been climbing, with the figure surpassing 20 percent.

According to a report from market research company Frost & Sullivan, sugar-free teas took up only 1.5 percent of the total tea beverage market in 2014. The ratio surged to 5.2 percent in 2019 and is expected to continue to grow to 12.3 percent by 2024.

"Sugar-free tea drinks are taking over those with sugar to become a new propeller of China's tea beverage market," Li said.

The Analysys report also said that currently, China's sugar-free tea beverage market is mainly dominated by well-known domestic brands, newly merged homegrown brands and multinational corporations, with domestic players taking increasing market share.

Nongfu Spring, one of China's largest bottled water producers, is taking advantage of the demand surge for sugar-free tea beverages as a new growth engine. According to the company's fiscal report for the first half of the year, sales revenue of its tea beverage sector surged 51.6 percent year-on-year to 3.3 billion yuan.

Specifically, a Nielsen report showed that in the past 12 months, Oriental Leaf Tea Drink, a sugar-free tea brand under Nongfu Spring, reported a sales increase of 70 percent year-on-year, while the overall growth rate of China's RTD tea market was merely 0.8 percent.

In the first half, driven by Oriental Leaf Tea, the sugar-free tea beverage market has become the only segmented RTD tea sector that realized positive growth, with the sub-brand contributing nearly 70 percent of the increment, Nielsen's report said.

Nongfu Spring said that as early as 2010, it had forecast the exponential growth of Oriental Leaf Tea. In 2011, when the sub-brand was launched, there were hardly any sugar-free tea products on the market. Based on the preliminary analysis of the market trend, the company decided to plow deeply into the sector by using advanced processing technology and getting rid of preservatives.

The consumption upgrade in recent years is a testament to Nongfu Spring's prediction. In 2019, sales revenue of Oriental Leaf Tea surged by 28.9 percent, and in 2021, sales revenue doubled, Nielsen said.

Genki Forest, a Beijing-based beverage maker, also noticed the trend in the sugar-free beverage sector and launched its own RTD tea series, including corn silk, mulberry and chrysanthemum.

"China is currently at the critical breaking point of the sugar-free tea beverage market," Li from Analysys said.

According to consultancy Dataway, by 2025, the sugar-free tea beverage market size in the Chinese mainland is expected to surpass 10 billion yuan.

"The non-sugar trend is expected to expand from first-tier cities to smaller cities and attract more consumer groups," Li added.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 久久精品国产99久久3d动漫 | 亚欧精品一区二区三区 | 曰韩在线视频 | 免费观看一级欧美在线视频 | 在线看一区二区 | 视频一区国产精品 | 久久成人性色生活片 | 国产网站免费观看 | 尤物视频在线观看入口 | 九九热在线视频免费观看 | 色婷婷综合欧美成人 | 丁香色婷婷国产精品视频 | 色综合图 | 在线免费观看网址 | 精品一区二区三区免费视频 | 妞干网在线观看 | 高h喷水荡肉爽文1v1 | 亚洲国产日韩在线一区 | 成人午夜又粗又硬有大 | 啪啪一级片 | 狠狠色婷婷丁香综合久久韩国 | 日韩1区2区3区 | 在线观看 一区二区 麻豆 | 欧美巨吊 | 亚洲黄色片视频 | 色天天天天综合男人的天堂 | 日产一区二区三区精品视频 | 日韩在线aⅴ免费视频 | 激情久久免费视频 | 日韩精品特黄毛片免费看 | 日本一本在线视频 | avav在线播放 | 免费国内精品久久久久影院 | 国产91在线 | 欧美 | 网址大全在线免费观看 | 国产精品1区2区3区在线播放 | 久久精品国产400部免费看 | 亚洲视频在线免费 | 欧美极品福利视频在线播放 | 日本一级毛片片免费观看 | 女人被狂躁后的视频免费 |