三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

China's cuisines tickle global taste buds

Catering brands expand overseas even as they seek growth in domestic market

By WANG ZHUOQIONG | CHINA DAILY | Updated: 2024-08-26 09:21
Share
Share - WeChat
Diners seen at an outlet of hotpot chain Xiapuxiapu in Beijing. [Photo provided to China Daily]

Earlier this year, Song Xuan, a communication executive of Xibei Catering Group, a renowned restaurant chain in China, was in Los Angeles on a business trip and craved an authentic Chinese meal after a tiring day.

At a restaurant, he ordered an eggplant dish with minced meat. To his surprise, it tasted extremely delicious, just like what his mother would prepare at their Beijing home.

When he looked around, however, he found only a few Chinese tourists dining at the restaurant.

Song said it is the kind of situation Xibei Catering would want to avoid as it expands overseas.

"We are not opening restaurants abroad solely for consumers with Chinese background," he said. "Our plan is not to simply copy what we do in China, but to cater to the larger population."

Xibei's overseas expansion strategy currently has focus on the US market. "We are starting in the most challenging and the largest catering market in the world where there is high per capita expenditure on dining out," Song said.

Jia Guolong, Xibei's CEO, said he had visited Europe and the Americas last year to evaluate market potential there.

"The United States is the world's largest economy, and its consumption power is much stronger than China's. Most people eat out and consume frequently. It presents a strong opportunity for quality Chinese food," Jia said in a letter to the firm's employees.

Xibei quickly established a food lab in the US to innovate Chinese cuisines so as to adapt cooking methods and tastes to the local markets.

The restaurant chain is now working with local partners in the US to refine its products like Shao Mai (steamed dumplings) and Mian Jin (wheat gluten). It is undergoing extensive testing as the firm seeks to find the right flavors.

It also plans to hire local management and marketing professionals to better understand the US catering culture.

Xibei is not alone in this kind of endeavors. In recent years, Chinese catering brands have gradually expanded overseas to fuel their growth.

According to international consulting firm Frost & Sullivan, by 2026, the size of the overseas Chinese catering market is expected to reach $409.8 billion, with a compound annual growth rate of 9.4 percent.

In its financial report for the first half of 2023, Haidilao, a Chinese hotpot restaurant giant, disclosed it has 115 outlets abroad. Seventy of them are located in Southeast Asia, 17 in East Asia, 18 in North America and 10 in other regions. Small hotpot chain Xiapuxiapu opened its first store in Singapore in 2023.

On-premise beverage and ice-cream giant Mixue Bingcheng, the world's fifth-largest fast food restaurant chain, has over 36,000 stores worldwide, including more than 6,000 stores outside China.

1 2 3 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 免费黄色大片视频 | 精新精新国产自在现拍欣赏网 | 在线影片| 欧美黄色高清视频 | 国产视频你懂得 | 国产精品免费精品自在线观看 | 国产制服丝袜在线观看 | 人体大胆做受免费视频 | 在线视频国产网址你懂的在线视频 | 日韩黄色在线观看 | 久久精品国产一区 | 国产美女亚洲精品久久久久久 | 国产情侣啪啪 | 国产伦精一区二区三区 | 欧美奇米 | 国产精品久久久久久久久免费观看 | 久久99国产精品久久99无号码 | 麻豆视频在线 | 日本黄大片在线观看视频 | 九九夜色 | 图片综合区 | 最近在线更新中文字幕3 | 91无套极品外围在线播放 | 亚洲精品国产第一区二区小说 | 国产精品ⅴ视频免费观看 | 国产精品欧美韩国日本久久 | 亚洲精品亚洲人成在线观看麻豆 | 国产91精品新入口 | 亚洲系列中文字幕一区二区 | 毛片应用| 黄色片在线观看网站 | 欧美一级α片毛片免费观看 | 国产精选 桃色阁 | 婷婷综合久久 | 免费观看欧美一区二区三区 | 免费人成网站在线高清 | 国产在线观看99 | 国产美女精品久久久久中文 | 免费网站看v片在线成人国产系列 | 国产成人拍精品视频网 | 国产欧美一区二区精品性色 |