In 2023, Tsethar Phuntsok participated in 11 exhibitions and collaborated with a logistics company to facilitate rural e-commerce sales. The annual profits are distributed as bonuses to his entire village.

Tsering Ngodrub, 63, a resident of Nagchu's Sernyi district, said he has been producing handmade leather products for more than three decades. He said the vitalization activity has helped him boost his business.

"As a handmade leather products cultural inheritor, I have been producing leather products mainly using yak hair and hide, and I have won third-place in leather products making competitions," he said.