三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

  Home>News Center>World
         
 

For campaigns, ads are must-see TV
(cnn.com)
Updated: 2004-04-27 09:44

Television advertising is the biggest single expenditure of a presidential campaign, a way for candidates to beam a message straight into living rooms without interference from the pesky press.

This image from a new Bush-Cheney campaign ad criticizes Sen. John Kerry on national defense.
But ads -- whether they're focusing on Medicare or national defense -- work only if the right voters are watching.

That's why campaigns try to target their political TV ads to the audience watching a particular show.

But it doesn't always work out that way.

"There are many examples when we look at ad buys unfold when ads that are clearly aimed at senior citizens are showing up on programs like "American Idol" and "The OC" on Fox that tend to skew very young," said Evan Tracey, an analyst who tracks political ad spending.

Campaigns, Tracey said, can get caught up in a kind of advertising arms race, competing with each other to buy time on programs with high ratings among likely voters.

But ratings don't matter if the right voters aren't tuning in, meaning that an ad that critiques a candidate's position on Medicare would be lost for the most part on a television show that targets a young audience.

"Those ads are essentially wasted, unless someone sees them by mistake, when they're flipping channels," Tracey said

So look for health care and education themes during the day, when seniors and stay-at-home moms are watching, and economic messages in the evening, as folks get home from work.

Don't expect to see much of anything if you live in, say, Vermont. Campaigns pump advertising dollars into battleground states like Ohio and Pennsylvania.

(courtesy of cnn.com)

 
  Today's Top News     Top World News
 

Radiation control sought to ward off health hazards

 

   
 

NPC rules out universal suffrage for HK

 

   
 

Institute isolated for suspected lab infection

 

   
 

Zeng: Hegemony never on nation's agenda

 

   
 

Testimony: Japanese war chemicals did harm

 

   
 

300 infected with measles in Sichuan

 

   
  Jordan: Major al Qaeda chemical plot foiled
   
  Ex-diplomats fault Blair on Middle East
   
  Israel identifies new Hamas leader
   
  Fragmented Europe invites terrorism
   
  Handbags insulting 'president' in French sell well in US
   
  For campaigns, ads are must-see TV
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Related Stories  
   
Some 9/11 relatives anger by Bush ads
  News Talk  
  Will the new national flag fly?  
Advertisement
         
主站蜘蛛池模板: 成人性一级视频在线观看 | 欧美日韩视频二区三区 | 国产精品麻豆99久久 | 亚洲综合网址 | 一本无线乱码不卡一二三四 | 久久精品国产999大香线焦 | 青春草国产成人精品久久 | 国产日韩欧美在线一区二区三区 | 日本免费黄网站 | 大学生gayxxxx chinese | 亚洲专区一区 | 最新亚洲精品 | 亚洲欧美h| 中国人免费观看高清在线观看二区 | 成人合成mv福利视频网站 | 亚洲欧美一区二区久久 | 亚洲精品人成网在线播放蜜芽 | 一级网站在线观看 | 在线精品视频免费观看 | 成人a免费视频播放 | 日韩一级片免费看 | 午夜激情免费视频 | 日韩 欧美 亚洲 中文字幕 | 国产91亚洲精品 | 口国产成人高清在线播放 | 久久久亚洲精品国产 | 亚洲加勒比久久88色综合1 | 老司机日日摸夜夜摸精品影院 | 日韩欧美亚洲一区精选 | 麻豆网站在线播放 | 香蕉精品视频在线观看 | 日韩中文在线播放 | 欧洲成人全免费视频网站 | 国产亚洲人成网站在线观看 | 久久免费精品一区二区 | 日韩欧美一二三 | 免费无毒片在线观看 | 亚洲国产精品一区二区久久 | 日韩中文字幕免费在线观看 | 国产高清一区二区三区四区 | 中文永久免费看电视网站入口 |