三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

  Home>News Center>Sports
         
 

Battle between Adidas, Puma comes alive in book
(Reuters)
Updated: 2005-11-08 09:24

FAMILY RIFT

Both Adidas and Puma have recovered from their brushes with disaster as publicly owned companies in the vibrant $17-billion worldwide sports shoe industry, but only after long and messy separations from their family owners.

adidas"I was fascinated by the mixture of this incredible family rift, the business feud and the sporting triumphs, which forged two mighty brands recognised all over the world," Smit told Reuters of her book which also draws on U.S. intelligence documents and more than 200 interviews around the world.

The two firms are based in Herzogenaurach, a town of 23,200 that lies 20 km outside Nuremberg, even though most production was long ago moved to low-cost countries. Hand-made shoes for some big names, such as David Beckham, are still produced in Germany.

Mark Spitz was en route to winning seven gold medals in 1972 when he was approached by Horst Dassler, the son of Adidas founder Adi Dassler, in Munich's Olympic village. Dassler asked the American swimmer to wear Adidas at the medal ceremonies.

"The problem was only that they would probably be covered by the loose-fitting warm-up pants that swimmers wear," Smit wrote.

"Dassler told Spitz he should carry the shoes in his hands instead. Spitz got carried away by Dassler's enthusiasm and held up a pair of Adidas 'Gazelles' as he waved to the crowd." She said Spitz had some explaining to do to the International Olympic Committee (IOC) after that.

Another notable moment in the Adidas v Puma battle came at the 1960 Olympics. Smit said it was the first time a prominent Olympian got money for wearing shoes.

"Rudolf Dassler opened this Pandora's box in 1960 by paying German sprinter Armin Hary money to wear Pumas in the 100 metres final," Smit says. Hary had worn Adidas before and asked Adi for payment, but Adidas rejected this.

Hary won gold in Pumas, but then laced up Adidas for the medals ceremony -- to the shock of both Adi and Rudolf.

"With a keen business acumen, Hary hoped to cash in from both with the trick," she writes. "But Adi was so outraged he banned the Olympic champion."
Page: 123



Ashley Cole's girl friend second most sexy woman
Naked chasing adored player
Models repacing ball boys at Madrid Masters
 
  Today's Top News     Top Sports News
 

US, China expected to sign textile deal today

 

   
 

Beijing closes poultry markets; WHO to help

 

   
 

Feasibility of cross-Straits tunnel discussed

 

   
 

China to gradually push forward yuan reform

 

   
 

42 killed, 21 missing in two mine accidents

 

   
 

Report: Russia mulls China pipeline branch

 

   
  Sun Yingjie's sample B also tests positive
   
  Bryant and Ford garner NBA weekly honors
   
  Du Wei worried about Celtic role
   
  Battle between Adidas, Puma comes alive in book
   
  China looks to 2008 after Macau successes
   
  Anelka returns when France have little need for him
   
 
  Go to Another Section  
 
 
  Story Tools  
   
Manufacturers, Exporters, Wholesalers - Global trade starts here.
Advertisement
         
主站蜘蛛池模板: 欧美午夜激情影院 | 日本特黄特黄刺激大片 | 香蕉乱码成人久久天堂爱免费 | 欧美在线一区二区 | 国产免费一区二区三区 | 免费操人| 精品哟哟哟国产在线观看不卡 | 亚洲一区 欧美 | www.国产一区二区三区 | 国产午夜在线观看视频 | 一级毛片真人免费观看 | 国产夜色视频 | 欧美日韩国产亚洲一区二区三区 | 黑人和黑人激情一级毛片 | 影音先锋5566手机在线播放 | 亚洲a级黄色片 | 国产97碰免费视频 | 亚洲精品久久久久久久福利 | 小优视频最新免费观看 | 青青免费视频在线 | 91精品影视 | 久久精品播放 | 黄色一级视频播放 | 色片在线 | a级一级黄色片 | 成人区视频爽爽爽爽爽 | 一区卡二区卡三区卡视频 | 国产精品视频在线观看 | 欧美不卡网 | 看看免费a一片欧 | 成人免费a视频 | 日韩精品亚洲一级在线观看 | 日韩视频高清 | 国产精品视频白浆免费视频 | 2022国产精品自拍 | 亚洲欧美在线观看一区二区 | 黄色小视频免费 | 色婷婷在线影院 | 国产一级理仑片日本 | 青青草一区二区免费精品 | 亚洲成人在线视频播放 |