Get an edge: 取勝
[ 2005-01-21 09:32 ]
|
和以往單純地憑借學(xué)術(shù)名氣和課程設(shè)置來吸引新生不同了，現(xiàn)在很多美國大學(xué)在搶奪生源時花樣百出，比如承諾向新生贈送生日卡片，組織周末滑雪運動等。外電報道如下：Forget course catalogs
and colorful pamphlets. Think sex, skiing and rock 'n roll.
When it comes to recruiting students for college, admissions officials
are turning to increasingly outlandish stunts to get the attention of high
schoolers. Birthday cards, ski weekends and even reality TV shows are
being used by colleges and universities to get an edge.
Personal contact with students is in. Indiscriminate mass mailings are
out.
"Everybody's trying to do something that isn't the mundane,"
said Dan Kunzman, vice president of admissions at Doane College in Crete
in southeast Nebraska.
The marketing efforts are being driven, in part, by the standard issues
college rankings and involved parents. But schools in states including
Nebraska also are struggling to fill seats and deal with declining
enrollment.
Get an edge是一個俚語，意為“獲取優(yōu)勢，取勝”，詞組get an edge on/over
sb表示“勝過某人；[美]懷恨某人”。與edge相關(guān)的詞組還有on edge（緊張不安）；set sb.'s teeth on
edge（使生氣）等。
（中國日報網(wǎng)站編） |
|
|
