三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

您現(xiàn)在的位置: > Language Tips > Survival English > Business English  
 





 
廣告宣傳活動(dòng)詞匯
[ 2007-02-21 10:13 ]

特別推薦:2007年春節(jié)新聞熱詞

廣告是一種有償?shù)漠a(chǎn)品和服務(wù)推介或促銷形式。一般不是個(gè)人行為,做廣告者的身份必須在廣告中顯示出來。廣告的作用是通過為一種產(chǎn)品或一項(xiàng)服務(wù)創(chuàng)造一個(gè)正面積極的形象來影響目標(biāo)消費(fèi)者的行為。要進(jìn)行廣告宣傳活動(dòng),首先需確定以下項(xiàng)目:

Form 形式

National: advertising a copyrighted product or service across the national footprint. Identifies brand name and emphasizes national presence.

Retail: advertising by outlet emphasizing image and variety.

Direct: advertising directly to customers to avoid middlemen and response delivery costs.

Advocacy: public communication that uses a perspective on a recognized controversial issue.

Style 風(fēng)格

Humorous: light-hearted.

Comparative: compares one product to another, highlighting strengths and benefits over a competing product.

Emotional: creates a mood, arouses feelings, tries to meet psychological needs.

Lifestyle: associates brand/product/service with the way people live and work.

Testimonial: affidavit of support by a customer or celebrity.

Reason why: touts the benefit and necessity of a product to avoid adverse situations.

Slice of life: typically focuses on an average family and everyday or common setting.

Media傳播媒介

Television: most expensive, audio-visual impact, reaches a mass audience, easily and effectively targeted based on well-known viewer demographics.

Newspaper: most widely used medium, rapid and flexible coverage, ads easily changed, less expensive than television. Short attention span, poor reproduction quality, usually no color, not easily targeted.

Direct mail: less expensive than TV or newspaper but higher advance costs, audience easily selected, demographics of percentage of serious recipients can be predicted in advance.

Radio: fairly inexpensive, mass audience, audiences are largely segmented and easily targeted. Only audio, brevity doesn't allow for educating viewers about complex products, audience less attentive.

Magazine: relatively inexpensive, huge variety provides a high level of market segmentation, lots of space for detailed product information, excellent graphical reproduction, long life span, repeat exposure to multiple readers. Not quickly modifiable, long lead time before printing, no guarantee of placement within the magazine.

Outdoor: inexpensive, little competition for customer attention, high repeat exposure. Limited information, little control over target audience.

Internet: potential mass audience, but no control and little targeting capability. Difficult to control reader's attention, some delivery problems.

(來源:洋話連篇 英語點(diǎn)津 Annabel 編輯)

 
 
相關(guān)文章 Related Stories
 
中英對照招聘廣告 著名商標(biāo)和廣告語的翻譯
英文廣告中的句型特色 英語廣告的詞匯特色
廣告宣傳對話實(shí)例 招聘廣告縮略語中英文對照
         
 
 
 
 
 
         

 

 

 
 

48小時(shí)內(nèi)最熱門

     

本頻道最新推薦

     
  惡作劇種種
  新年吉利話
  面試服務(wù)部經(jīng)理會(huì)話
  有關(guān)市場營銷的小知識
  面試的奧秘

論壇熱貼

     
  請問“地道英語”英語怎么說
  情人節(jié)來了,說出你的感言
  Stop Looking For Love (e-c)練習(xí)
  bread basket如何翻譯
  (歡迎大家積極參與)每日一句
  poetry lovers,this is the right room for you




主站蜘蛛池模板: 性欲影院 | 国产亚洲蜜芽精品久久 | 91麻豆传传媒波多野衣久久看 | 在线视频中文字幕乱人伦 | 91在线视频观看 | 五月婷婷开心中文字幕 | 免费一级a毛片免费观看欧美大片 | 91在线精品麻豆欧美在线 | 五月久久噜噜噜色影 | 久久综合免费 | 日本大片在线观看 | 欧美一级一毛片 | 韩国成人在线视频 | 久久青草免费91线频观看不卡 | 色综合色 | 国产福利精品视频 | 免费国产 | 国产精品日本一区二区在线播放 | 日韩欧美亚洲视频 | 国产女人成人精品视频 | 久久免费福利视频 | 国内a级毛片 | 国产精品美女网站在线看 | 韩国淫片 | 久久夜色精品国产亚洲 | 欧美黑人粗硬大在线看 | 国产精品久久久久影院免费 | 免费观看www视频 | 国产爽妇网 | 精品国产91久久久久 | 91大神精品长腿在线观看网站 | 国产高清黄色 | 久久国产香蕉一区精品 | 天天摸一摸视频寡妇 | 久色国产 | 成人国产精品一级毛片了 | 综合久久一区二区三区 | 亚洲精品高清视频 | a级国产片免费观看 | 日本高清一级片 | 在线看污片 |