三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

您現在的位置: > Language Tips > Survival English > Business English  
 





 
匯豐商務英語寫作教程(24)
[ 2007-06-13 10:56 ]

在前兩節中,我們學習了 How To Be Polite How To Be Positive,今天我們來學習 How To Be Personal,這會讓你的商務信函看起來更有親和力,更容易被人接受。

 

Being Courteous: How To Be Personal 

 

You have learned how to write polite and positive sentences. However, a third "P" - be personal - is also important.

Read the letter below. Does it seem personal to you?

 

If you were Rachel Harrison, the customer who received this letter, how would you feel?

 

12 May 200X

Ms Rachel Harrison

34 Smythe Court

Westfield

 

Dear Madam

 

Reference is made to your letter of 1 May regarding the status of the application for a Privilege Card.

 

The Bank has checked the relevant records. The application was received, but the cheque was not enclosed.

 

Be advised that the cheque must be received before the Privilege Card can be sent.

 

Yours faithfully

 

S Martin

Personal Relationship Manager

 

Good customer relations...

...need a personal touch.

 

But how can your writing have a personal touch?

 

Look at the letter again. Think about how you could rewrite some of the sentences to make them more personal.

 

You can do at least three things to make this letter more personal.

 

USE PERSONAL PRONOUNS

 

The letter has only one personal pronoun.

 

However, when you speak to people, you often use words like "you", "I" and "we". If you also use these personal pronouns when you write, your sentences will sound more personal.

 

Look at the sentence below. How can you make it more personal?

 

"The Bank appreciates a prompt reply."

 

Remember, "the Bank" is made up of people, and you want a reply from a person:

 

"We would appreciate it if you could reply promptly."

 

In addition to using personal pronouns, you can use a person's name when writing.

 

USE PEOPLE'S NAMES 

 

Do you remember the impersonal letter to Rachel Harrison? In that letter, the writer didn't use the customer's name... except in the address.

 

When you speak with customers, you usually use their names. So, if you use a customer's name when writing, your letter will sound more personal.

 

If you were writing a letter to John Carter, how would you begin?

 

You wouldn't write "Dear Sir", would you? You would write "Dear Mr Carter" or even "Dear John", if you knew him well.

 

Everyone likes to hear or read their own name. So, sometimes, you can even use a person's name in the body of the letter.

 

For example, you could write

 

"May I suggest, John, that you..."

"John, since you are a valued customer, I would like to..."

 

However, you probably would not use a person's name more than once in the letter.

 

You will write more personal memos, letters and e-mails if you use personal pronouns and personal names. You should also use the active voice of the verb.

 

USE ACTIVE VOICE OF THE VERB 

 

When you use the active voice of the verb, you emphasise the person doing the action (the "doer").

 

Using the passive voice emphasises the action and often does not mention the "doer". So, it sounds impersonal.

 

Look at the sentence below. How can you change this sentence to make it sound more personal?

 

"Please be assured that the application will be processed quickly."

 

Suggested revision:

 

"We assure you that we will process your application quickly."

 

If you'd like to review how to use the active and passive voice of the verb, go to Chapter 5.

 

You can practise writing personal sentences in the exercise below.

 

The following sentences are quite impersonal. Revise the sentences to make them more personal.

 

The Bank acknowledges receipt of the letter dated 10 May.

 

The Premier card can be used worldwide.

 

The proposal you made is acceptable to us.

 

Suggested revisions:

 

We received your letter of 10 May. / Thank you for your letter of 10 May.

 

You can use your Premier card worldwide.

 

We accept your proposal.

 

下一次我們將講述四個P 中的最后一個——How To Be Professional,敬請關注。

 

(來源:中國物流論壇 實習生江巍 英語點津 Annabel 編輯)

 

我要學習更多商務英語

 
 
相關文章 Related Stories
 
匯豐商務英語寫作教程(23) 匯豐商務英語寫作教程(22)
匯豐商務英語寫作教程(21) 匯豐銀行商務寫作教程(20)
匯豐銀行商務寫作教程(19) 匯豐銀行商務寫作教程(18)
匯豐銀行商務寫作教程(17) 匯豐銀行商務寫作教程(16)
匯豐銀行商務寫作教程(15) 匯豐銀行商務寫作教程(14)
         
 
 
 
 
 
         

 

 

 
 

48小時內最熱門

     

本頻道最新推薦

     
  會展登記(2)
  “算算看”怎么說
  Get through 渡過難關
  會展登記(1)
  匯豐商務英語寫作教程(23)

論壇熱貼

     
  學外語的五大忌諱
  strong finish?
  Boys will be boys!
  spam bots
  “窮人的孩子早當家”怎么說
  “讀圖時代”怎么說






主站蜘蛛池模板: 亚州综合激情另类久久久 | 国产 网红 喷水 播放 | 亚洲黄色在线观看视频 | 涩色涩| 日本高清不卡免费 | 亚洲精品高清在线一区二区三区 | 国内拍拍自拍视频在线观看 | 三极片免费看 | 国产福利视频在线 | 亚洲一级毛片免观看 | 日本黄色免费在线观看 | 国产欧美日韩综合精品二区 | www黄色网址 | 国内成人免费视频 | a级欧美片免费观看 | 欧美精品一区二区三区免费播放 | 人与鲁牲交持级毛片 | 老司机深夜影院入口aaaa | free china 麻豆 hd video| 亚洲聚色 | 国产最猛性xxxxxx69交 | 看全色黄大色黄女片爽老外 | 九九99热久久精品在线6手机 | 国产一级片免费观看 | av成人在线播放 | 一级a欧美毛片 | 亚洲黄色免费 | 国产亚洲欧美在线播放网站 | 成人老司机深夜福利久久 | 国产久热美女福利视频 | 亚洲精品综合久久 | 亚洲黄色官网 | 亚洲欧美日韩中文字幕久久 | 日韩 欧美 国产 亚洲 中文 | 久久亚 | 99热国产这里只有精品免费 | 亚洲 欧美 中文字幕 | 女人被男人狂躁免费视频 | 草草视频在线免费观看 | 久久精品国产99国产精品 | 国产一区二区高清视频 |