小小商標(biāo)也可以成為保護(hù)環(huán)境的突破口。Ecobranding公司將星巴克、麥當(dāng)勞等知名品牌的商標(biāo)設(shè)計(jì)稍作修改，保留每個(gè)商標(biāo)精華的同時(shí)，減少墨水用量，降低能耗。據(jù)悉，將商標(biāo)設(shè)計(jì)“空心化”后，可以節(jié)省10%-40%的印刷成本。

Sustainability is a pressing issue in fields like architecture, but it’s relatively rare in the world of branding design. This facet of the graphic industry, however, is getting an “ecological transformation.” Through the design company Ecobranding, they tweak logos and optimize them so that they use less ink and energy when reproduced.
可持續(xù)性在建筑等領(lǐng)域是亟待解決的問題，但在品牌設(shè)計(jì)領(lǐng)域卻很少有人關(guān)心。然而，圖文設(shè)計(jì)行業(yè)正在進(jìn)行“生態(tài)轉(zhuǎn)型”。設(shè)計(jì)公司Ecobranding對(duì)品牌商標(biāo)稍做優(yōu)化，就能減少制作過程中使用的墨水和能源。

“Naturally, one logo isn’t too expensive to print because it doesn’t need much ink,” they write, “but printing a single logo on a billion bottles? That’s huge!” By making small changes to the branding—such as “hollowing out” a once-solid shape—Ecobranding says they can save 10% to 40% in printing costs, with the essence of an identity remaining the same. “Printer ink costs two times as much as Chanel N°5. Limiting the use of ink can save millions on a global production.”
Ecobranding寫道：“當(dāng)然，一個(gè)商標(biāo)的印刷成本并不高，因?yàn)檫@不需要太多墨水，但是給十億個(gè)瓶子都印上商標(biāo)，將耗費(fèi)大量墨水！” Ecobranding聲稱，對(duì)品牌商標(biāo)做出小小的改動(dòng)，比如將實(shí)心圖形“空心化”，就可以節(jié)省10%-40%的印刷成本，而商標(biāo)的含義實(shí)際上沒有發(fā)生任何變化。“打印機(jī)墨水的價(jià)格是香奈兒5號(hào)香水的兩倍。限制墨水用量可以為全球生產(chǎn)節(jié)省數(shù)百萬美元。”

Ecobranding has shown example concepts with some of the most recognizable brand design out there. From FedEx to Nike to Starbucks, they calculate that with their help, these companies could use up to 39% less ink.
Ecobranding以一些知名品牌為例展示了其設(shè)計(jì)概念。他們計(jì)算了借助他們的設(shè)計(jì)，聯(lián)邦快遞、耐克、星巴克等公司最多可以節(jié)省39%的墨水。

And with the conversation about climate change becoming increasingly dire, everyone needs to do their part to help minimize their environmental impact.
隨著關(guān)于氣候變化問題的討論變得越來越悲觀，所有人都應(yīng)該盡自己的一份力量來減少對(duì)環(huán)境的影響。

The measure will save companies money and use less energy. Here's some of Ecobranding's proposed changes:
這項(xiàng)措施將為企業(yè)節(jié)省成本，減少能源消耗。下面是Ecobranding的一些修改建議：

英文來源：MyModernMet
翻譯&編輯：董靜
審校：丹妮