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國(guó)家形象宣傳片先于主席抵美
China sends celebrity ad campaign to prime US for Hu Jintao's state visit

[ 2011-01-18 17:13]     字號(hào) [] [] []  
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特別推薦:胡主席訪(fǎng)美專(zhuān)題詞匯

自17日開(kāi)始,中國(guó)國(guó)家宣傳片人物篇開(kāi)始在美國(guó)紐約時(shí)報(bào)廣場(chǎng)的大屏幕開(kāi)始循環(huán)播放,為胡錦濤主席訪(fǎng)美先行造勢(shì)。該宣傳片在短短60秒鐘內(nèi),展示了包括姚明、成龍、楊利偉在內(nèi)的數(shù)十位各行各業(yè)杰出華人,以“智慧、美麗、勇敢、才能、財(cái)富”等詮釋中國(guó)人形象。胡錦濤主席此次訪(fǎng)美是在中美重新打開(kāi)交往大門(mén)40周年之際和21世紀(jì)第二個(gè)十年伊始進(jìn)行的一次重要訪(fǎng)問(wèn),意義重大。2009年,美國(guó)總統(tǒng)奧巴馬訪(fǎng)華時(shí),兩國(guó)發(fā)表聯(lián)合聲明,描繪了雙邊、地區(qū)以及全球關(guān)系的整體前景,可謂卓有成效。但是在2010年,中美關(guān)系因?yàn)閷?duì)臺(tái)軍售、貿(mào)易逆差以及人民幣升值等問(wèn)題日趨緊張。此次胡主席訪(fǎng)美,雙方應(yīng)該從兩國(guó)人民根本利益出發(fā),從世界和平與發(fā)展大局出發(fā),排除干擾,應(yīng)對(duì)挑戰(zhàn),相向而行,推動(dòng)兩國(guó)關(guān)系不斷向前發(fā)展。

國(guó)家形象宣傳片先于主席抵美

國(guó)家形象宣傳片先于主席抵美

Amid the usual hustle and bustle of Times Square, visitors to New York should expect to see dozens of Chinese figures this week on the giant screen.

Amid the usual hustle and bustle of Times Square, visitors to New York should expect to see an unusual figure this week: Chinese basketball star Yao Ming, stretched to many times his 2.29 metres, on the giant screen.

Yao, Jackie Chan and astronaut Yang Liwei feature in an ad campaign commissioned by Beijing to boost its soft power, according to Chinese media. They are the advance party for President Hu Jintao, who arrives in the US for a state visit today following a year of unusually fraught relations. Trade, territorial and human rights issues have caused much tension; rows over Google and arms sales to Taiwan have added to the problems. "When there is a summit, both sides do a lot of public relations work. I think China will do more [this time]," said Shi Yinhong, professor of international relations at Renmin University, Beijing. "Our leaders need it because the diplomatic performance last year was quite bad. They want to reassure the American public."

Last year was – according to David Shambaugh, a veteran watcher of bilateral relations – the most strained for a decade. That was all the more striking because some thought President Barack Obama's visit to Beijing in 2009 was unexpectedly productive. The joint statement they produced was "a visionary road map for building the relationship on bilateral, regional, and global levels … Unfortunately, much of [it] was stillborn", Shambaugh wrote this week. The two sides have been frank in acknowledging their differences.

"When the relationship is strained we need to bear in mind the larger picture and not allow any individual issue to disrupt our overall co-operation," vice foreign minister Cui Tiankai said on Friday.

"Both sides feel strongly it's time to stabilize relations and reduce tensions and deal with the situation on the peninsula," said Shi. "I think compared with last year's situation, it will be quite easy to achieve some sort of success."

While they are highly unlikely to agree on how to handle North Korea – Beijing wants a return to the six-party talks but Washington says Pyongyang must not be rewarded for bad behavior – they may find a way to imply progress.

On trade, Beijing has allowed its currency, the renminbi, to appreciate over the last year – albeit not at anything like the rate many in the US want – and it is expected to rise further this year.

While there is room for co-operation as well as competition on trade and nonproliferation efforts, human rights and territorial disagreements are largely intractable, suggested Professor Shen Dingli, director of the Centre for American Studies at Fudan University.

This year, it is sending out friendlier signals – Shen points out it did not accept its ally Iran's invitation to visit its nuclear facilities.

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(Agencies)

國(guó)家形象宣傳片先于主席抵美

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