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國外離婚慶祝業生意紅火
The red hot business of divorce celebration

[ 2014-11-14 13:47] 來源:中國日報網     字號 [] [] []  
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國外離婚慶祝業生意紅火
“精英蛋糕”店說,有一些顧客的結婚蛋糕也是在這里買的

'Free at last'

For those of us who might wish to throw a more modest and sedate party to mark the end of a marriage, ordering a "divorce cake" could be the way forward.

At one bakery in Florida, Elite Cake Creations in Cooper City, near Miami, they are now getting three to four requests for divorce cakes each month.

Owner Beatriz Otero, says she once made a cake for a male client who asked for it in the shape of a golf bag, with a sign on it that read "free at last, going golfing".

Most requests, however, are for a picture of a bride dragging a groom by the leg, with a sign that says "take him to the trash".

Other cakes may feature grooms being eaten by an alligator, or dismembered in a Jacuzzi.

Ms Otero says: "For one of my customers we did her wedding cake, then five years later we were doing her divorce cake.

"Relationships are hard. My way of helping them is making a sour situation a little bit sweeter."

An Elite Cake Creations' divorce cake for 10 people typically costs about $70, with the customer being able to choose from more than 150 different flavour and fillings combinations.

'Acknowledging loss'

While entrepreneurial small firms across the US are happily making money from the increase in the number of people celebrating a divorce, why has the phenomenon grown so strongly in recent years? And is it a good thing?

As its name suggests, Divorce Hotel checks couples into hotels so they can agree their divorce terms Psychologist Robin Deutsch, director of the Centre of Excellence for Children, Families and the Law, at the Massachusetts School of Professional Psychology, says it is a development which should be welcomed.

"The growth of the divorce [celebration] industry speaks to the fact that people want to acknowledge loss through ritual," she says.

"Many people find release through it - I had one couple in my office who said their vows backwards.

"I think it gives them a sense of hope and closure, it's a positive thing.

"People do what they feel they need to do to move on. What they do, what kind of ritual they have, that's their choice."

 

“終于自由了”

對于那些希望用較為安靜的方式紀念婚姻結束的人來說,訂做“離婚蛋糕”是一種備受推崇的方式。

佛羅里達州(Florida)的庫珀市(Cooper)有一家名叫“精英蛋糕”(Elite Cake Creations)的面包店,就位于邁阿密(Miami)附近,這家店現在每個月會接到3—4個離婚蛋糕訂單。

店長比阿特麗絲·奧特羅(Beatriz Otero)說道,她曾為一位女性顧客做了一個高爾夫球袋形狀的蛋糕,上面還寫著“終于自由了,打高爾夫去”。

而大部分顧客則要求蛋糕上有新娘拖拽新郎腿的圖案,就好像在說“把他丟進垃圾桶里”。

還有一些蛋糕很有特色,比如新郎被短吻鱷吃掉、新郎被肢解在浴缸里等。

奧特羅女士說:“有一位顧客,我們為她做了結婚蛋糕,而五年后為她做離婚蛋糕的又是我們。

“走到這一步都不容易。我能做的就是幫助他們在辛酸中加入一丁點的甜蜜。”

“精英蛋糕”店的離婚蛋糕是10人份,通常大約花費70美元。顧客可以在150種不同的口味和餡料組合中自由選擇。

“承認婚姻失敗”

遍布全美的創業公司紛紛從不斷增加的慶祝離婚的人口中賺到錢,可是,為何近些年來離婚勢頭愈演愈烈?這是一種好的現象嗎?

“兒童、家庭和法律卓越中心”(the Centre of Excellence for Children, Families and the Law)主任,麻省專業心理學學院的專家羅賓·盧伊奇(Robin Deutch)認為,這只是一種應該得到認可的發展前景。

“離婚(慶祝)業的蓬勃發展反映了一個現實,人們希望通過用儀式承認婚姻的失敗。”她說。

“很多人都從中獲得了解脫。——我有過一位合法的配偶,但那都是過去的事了。

“我認為這給了他們希望和婚姻終結的如釋重負感。這是一件積極的事情。

“人們做著自己認為需要做的事情。無論做什么,采用怎樣的方式,這都是他們的選擇。”

 

 
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